Save The Shoes
Jeff Bezos. Most folks know who he is. Ever purchase something from Amazon.com? Yeah. He's THAT guy. The founder. (And the one whose flagship company gets what seems to be no less than half of my salary every month.)
Mark Bezos. Ever hear of him? He's Jeff's brother. And among other things, he's a volunteer firefighter in New York. But why does this matter?
Take 5 minutes and watch his TED talk... and you'll understand why it matters.